Something's not right campaign - CHILDLINE
Something's not right is a campaign that has been created by the Home Office in response to evidence that suggests young people faced a greater risk of sexual abuse, criminal exploitation and domestic abuse due to the impact of coronavirus.
Something's Not Right is targeted at 13 – 18 year olds in England who have become victim to these harms.
The campaign aims to increase their:
Confidence in identifying the indications of abuse including sexual, physical, relationship and criminal exploitation; and Awareness and understanding of how to respond to instances of abuse and exploitation (the reporting channels and support service channels both for themselves and their friends).
Children will be served adverts on social media platforms, including Snapchat, Instagram and Facebook. These will direct them through to our campaign web page: www.childline.org.uk/somethings-not-right